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Teaching grammar in specific forms of education (in-company courses - adult learners).
Pohořálková, Pavla ; Mothejzíková, Jarmila (advisor) ; Gráf, Tomáš (referee)
The diploma thesis focuses on teaching grammar in the context of in-company language courses. What needs to be taken into consideration are both the psychological aspects of adult learners and the sociological characteristics of a typical course participant, their position of a client which is connected to high expectations of the service provided - language tuition. The role of the teacher in an in-company course is much less authoritative than in a traditional course and teachers become rather partners or coaches for the learners. The pedagogical research conducted among 172 Czech in-company learners with the help of an electronic questionnaire shows that the main aim of in-company students is to be able to communicate efficiently in real-life situations from their private and working lives. It is the role of the teacher, or the coursebook author, to choose which grammar structures are necessary to succeed in the respective situations. Therefore, the most suitable method for teaching grammar in the context of in-company courses is the Engage, Study, Activate method combined with the eclectic method.
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Economic Aspects of Education at Language Schools in the Czech Republic
Dvořáková, Miroslava ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The Master´s thesis is focused on financial sources invested in education at language schools in the Czech Republic. The theoretical part gathers data associated with the topic and is based primarily on the specialized literature. From the characterization of linguistic companies, it is obvious that this type can be described as a non-formal type of education. According to the international classification it belongs to the post-secondary non-tertiary education. Information obtained in the theoretical part will be important for the analytical part of the thesis. The practical section describes mostly language schools, analyses their offer of linguistic classes for public in detail. Both economic and non-economic criteria will be analysed and compared. The conclusion of the thesis presents evaluation of the previous parts. It is clear that the competition in the particular market is strong, and therefore it is necessary for every company to strive for some kind of competitive advantage. Regarding the choice of a suitable linguistic course from the point of view of a student, we suggest several factors that one should consider. Generally, it has been proven that investment in any kind of education is always considered a good investment.
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Potenciál rozvoje vzdělávacího cestovního ruchu v České republice
Kalimullina, Elvira
Kalimullina, E. Potential for development of educational tourism in the Czech Republic. Bachelor thesis. Brno: Mendel University, 2015. Bachelor thesis deals with the issues of educational tourism in Czech Republic. The aim of the work is to assess the state and perspectives for development of educational tourism in the country and search for ways that will lead to growth of the industry.
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Language Courses of the French Institute of Prague.
KRATOCHVÍLOVÁ, Eliška
The theme of my work are language courses of French Institute in Prague from 1992 to 2011. Their methods, formulation and marketing. The first part is theoretical and is divided into three chapters. The first chapter introduces the French Institute in Prague and there is summary of its history, organization and language courses. The second chapter is devoted to each French alliances in the Czech Republic and their history, organization and description of courses. The third chapter deals with the theory of marketing communications. In the second part I compare language courses of French Institute and the French Alliances in the Czech Republic in terms of the courses, the number of teachers and students, course prices and marketing communications. Finally, I evaluate the results of comparison and provides possible improvements to individual organizations.
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Online marketing of the Language centre Laurus
Paulovičová, Marika ; Stříteský, Václav (advisor) ; Pešek, Ondřej (referee)
This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of analysis of the competition. The following chapter includes methodology in which the used tools and procedures of the analysis are introduced. The practical part of the thesis includes introduction and analysis of the online marketing activities of the Language centre Laurus in that is the central part composed of the PPC advertising, SEO analysis and user testing of the web pages. The conclusion of the practical part includes the evaluation of the online marketing activities of the Language centre Laurus and recommendations for further procedures in the field of online marketing activities of the centre.
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Adaptation of Marketing Strategy of the Callan School in the Czech Republic.
Zhuravlova, Milena ; Halík, Jaroslav (advisor) ; Luzanová, Marianna (referee)
This thesis deals with the characteristics of teaching method of the Callan School and the possibility of its adaptation in the Czech Republic. The research work is carried out using standardized research methods: PEST analysis of the environment in the Czech Republic in relation to organizing language courses; research of mentality of inhabitants of the Czech Republic and their relationship to education and teaching of foreign languages; SWOT analysis and description of the Callan and the other methods. The main contribution of the thesis is to evaluate the possibility of adaptation of new methods in the Czech Republic with regard to local customs and possibilities of population. The thesis also contains description and philosophy of the Callan method for familiarizing readers with its essential features.
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